Pauline Youngblood started her career as a licensed Medical Aesthetician specializing in paramedical treatments, working with prominent dermatologists and plastic surgeons in the Beverly Hills area. Here, she was in daily contact with people with severly traumatized skin, from harsh laser treatments, acne, rosacea, and cosmetic surgeries. Such patients often take up to six months before the skin returns to normal, and Pauline was simply not satisfied with the cosmetic options available.
She began working with chemists to develop a suitable option - a cosmetic that would cover raw, inflamed, or discolored skin, but allow it to breathe and heal. This led to her initial work with natural mineral cosmetics.
"The concept of mineral makeup was great, but the quality was missing," says Soli. "The colors weren't realistic; they were too pink or orange, and they looked artificial."